Case Studies: A Closer Look at How the Innovation Process Works
Study #1: Iced Coffee in a Squeeze
A leading coffee manufacturer with a portfolio of national brands in the Food, Drug & Mass market seeking to increase consumption of millennial consumers who felt that the brand was no longer relevant.
With two patents on delivering shelf-stable, liquid coffee concentrate, DreamPak had the perfect technology that would allow the Customer to reach its targeted demographic. The highly-concentrated formulation delivered a premium iced latte when added to milk.
The objective was to develop a coffee concentrate that was virtually identical to the aroma, taste and other unique characteristics to the Customer’s existing roast & ground, instant and other offerings.
The coffee brand was able to expand its business by successfully penetrating a previously untapped market.